--- title: "Houston Social Media Breakfast Featuring PaperCity Magazine" description: "See Near Me promotes the Houston Social Media Breakfast featuring PaperCity Magazine. Explore publishing insights, storytelling trends, and editorial voices." url: "https://seenearme.com/blog/houston-social-media-breakfast-featuring-papercity-magazine" date: "2026-07-07T11:14:37+00:00" language: "en-US" --- ## Houston Social Media Breakfast Featuring PaperCity Magazine Social media is essential for customer engagement, but businesses sometimes neglect their blogs and websites. Social media is a tool that supports the company’s main website. How do businesses keep their social media tools current, cross-promote, and link their digital platforms? PaperCity Magazine representatives Kate Allen Stukenberg, Executive Editor, and Jackie Effenson, Director of Integrated Marketing, were the keynote speakers at Houston Social Media’s October Breakfast. They answered this question with the topic *"Building a Connected Digital Ecosystem*." They discussed the steps and strategies PaperCity is using to transition and develop its digital media properties. They also discussed the importance of having their team on board to build and support their efforts to create an entirely new e-commerce website. ![Dexter Bayack](https://seenearme.com/media/plg_user_cruauthorbiobox/images/authors/451433641421.jpg) Meet the author### Dexter Bayack Window Tint Technician - [![Visit the website of Dexter Bayack](https://seenearme.com/data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20512%20512%22%3E%3C%21--%21Font%20Awesome%20Free%206.7.2%20by%20%40fontawesome%20-%20https%3A%2F%2Ffontawesome.com%20License%20-%20https%3A%2F%2Ffontawesome.com%2Flicense%2Ffree%20Copyright%202025%20Fonticons%2C%20Inc.--%3E%3Cpath%20fill%3D%22%23e70616%22%20d%3D%22M352%20256c0%2022.2-1.2%2043.6-3.3%2064l-185.3%200c-2.2-20.4-3.3-41.8-3.3-64s1.2-43.6%203.3-64l185.3%200c2.2%2020.4%203.3%2041.8%203.3%2064zm28.8-64l123.1%200c5.3%2020.5%208.1%2041.9%208.1%2064s-2.8%2043.5-8.1%2064l-123.1%200c2.1-20.6%203.2-42%203.2-64s-1.1-43.4-3.2-64zm112.6-32l-116.7%200c-10-63.9-29.8-117.4-55.3-151.6c78.3%2020.7%20142%2077.5%20171.9%20151.6zm-149.1%200l-176.6%200c6.1-36.4%2015.5-68.6%2027-94.7c10.5-23.6%2022.2-40.7%2033.5-51.5C239.4%203.2%20248.7%200%20256%200s16.6%203.2%2027.8%2013.8c11.3%2010.8%2023%2027.9%2033.5%2051.5c11.6%2026%2020.9%2058.2%2027%2094.7zm-209%200L18.6%20160C48.6%2085.9%20112.2%2029.1%20190.6%208.4C165.1%2042.6%20145.3%2096.1%20135.3%20160zM8.1%20192l123.1%200c-2.1%2020.6-3.2%2042-3.2%2064s1.1%2043.4%203.2%2064L8.1%20320C2.8%20299.5%200%20278.1%200%20256s2.8-43.5%208.1-64zM194.7%20446.6c-11.6-26-20.9-58.2-27-94.6l176.6%200c-6.1%2036.4-15.5%2068.6-27%2094.6c-10.5%2023.6-22.2%2040.7-33.5%2051.5C272.6%20508.8%20263.3%20512%20256%20512s-16.6-3.2-27.8-13.8c-11.3-10.8-23-27.9-33.5-51.5zM135.3%20352c10%2063.9%2029.8%20117.4%2055.3%20151.6C112.2%20482.9%2048.6%20426.1%2018.6%20352l116.7%200zm358.1%200c-30%2074.1-93.6%20130.9-171.9%20151.6c25.5-34.2%2045.2-87.7%2055.3-151.6l116.7%200z%22%2F%3E%3C%2Fsvg%3E)Window tinting serving Wesley Chapel & Zephyrhills](https://seenearme.com/automotive/car-window-tinting/neighborhood-window-tinting "Neighborhood Window Tinting") - I have 18 years of experience in web development, digital media, and marketing. I produced several events and created over 100 videos spotlighting small businesses and creators. I also have 33 years of experience as a window tint technician, providing consulting and contracting services to dozens of shops in Houston, Florida, and New York. By [Dexter Bayack](https://seenearme.com/?layout=author) Dexter Bayack Last Updated: December 17, 2025 Hits: 6274 ![](https://seenearme.com/images/stories/Paper_city_magazine.jpg) PaperCity Magazine representatives Kate Allen Stukenberg, Executive Editor, and Jackie Effenson, Director of Integrated Marketing, were the keynote speakers at Houston Social Media’s October Breakfast. They answered this question with the topic *"Building a Connected Digital Ecosystem*." They discussed the steps and strategies PaperCity is using to transition and develop its digital media properties. They also discussed the importance of having their team on board to build and support their efforts to create an entirely new e-commerce website. ![Dexter Bayack](https://seenearme.com/media/plg_user_cruauthorbiobox/images/authors/451433641421.jpg) Meet the author### Dexter Bayack Window Tint Technician - [![Visit the website of Dexter Bayack](https://seenearme.com/data:image/svg+xml;charset=utf-8,%3Csvg%20xmlns%3D%22http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%22%20viewBox%3D%220%200%20512%20512%22%3E%3C%21--%21Font%20Awesome%20Free%206.7.2%20by%20%40fontawesome%20-%20https%3A%2F%2Ffontawesome.com%20License%20-%20https%3A%2F%2Ffontawesome.com%2Flicense%2Ffree%20Copyright%202025%20Fonticons%2C%20Inc.--%3E%3Cpath%20fill%3D%22%23e70616%22%20d%3D%22M352%20256c0%2022.2-1.2%2043.6-3.3%2064l-185.3%200c-2.2-20.4-3.3-41.8-3.3-64s1.2-43.6%203.3-64l185.3%200c2.2%2020.4%203.3%2041.8%203.3%2064zm28.8-64l123.1%200c5.3%2020.5%208.1%2041.9%208.1%2064s-2.8%2043.5-8.1%2064l-123.1%200c2.1-20.6%203.2-42%203.2-64s-1.1-43.4-3.2-64zm112.6-32l-116.7%200c-10-63.9-29.8-117.4-55.3-151.6c78.3%2020.7%20142%2077.5%20171.9%20151.6zm-149.1%200l-176.6%200c6.1-36.4%2015.5-68.6%2027-94.7c10.5-23.6%2022.2-40.7%2033.5-51.5C239.4%203.2%20248.7%200%20256%200s16.6%203.2%2027.8%2013.8c11.3%2010.8%2023%2027.9%2033.5%2051.5c11.6%2026%2020.9%2058.2%2027%2094.7zm-209%200L18.6%20160C48.6%2085.9%20112.2%2029.1%20190.6%208.4C165.1%2042.6%20145.3%2096.1%20135.3%20160zM8.1%20192l123.1%200c-2.1%2020.6-3.2%2042-3.2%2064s1.1%2043.4%203.2%2064L8.1%20320C2.8%20299.5%200%20278.1%200%20256s2.8-43.5%208.1-64zM194.7%20446.6c-11.6-26-20.9-58.2-27-94.6l176.6%200c-6.1%2036.4-15.5%2068.6-27%2094.6c-10.5%2023.6-22.2%2040.7-33.5%2051.5C272.6%20508.8%20263.3%20512%20256%20512s-16.6-3.2-27.8-13.8c-11.3-10.8-23-27.9-33.5-51.5zM135.3%20352c10%2063.9%2029.8%20117.4%2055.3%20151.6C112.2%20482.9%2048.6%20426.1%2018.6%20352l116.7%200zm358.1%200c-30%2074.1-93.6%20130.9-171.9%20151.6c25.5-34.2%2045.2-87.7%2055.3-151.6l116.7%200z%22%2F%3E%3C%2Fsvg%3E)Window tinting serving Wesley Chapel & Zephyrhills](https://seenearme.com/automotive/car-window-tinting/neighborhood-window-tinting "Neighborhood Window Tinting") - I have 18 years of experience in web development, digital media, and marketing. I produced several events and created over 100 videos spotlighting small businesses and creators. I also have 33 years of experience as a window tint technician, providing consulting and contracting services to dozens of shops in Houston, Florida, and New York. [ ![Dexter Bayack](//www.gravatar.com/avatar) ](https://seenearme.com/?layout=author) [Dexter Bayack](https://seenearme.com/?layout=author) ## Schema ```json { "@context": "https://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Business Directory", "item": "https://seenearme.com" }, { "@type": "ListItem", "position": 2, "name": "Blog", "item": "https://seenearme.com/table/blog/" }, { "@type": "ListItem", "position": 3, "name": "Houston Social Media Breakfast Featuring PaperCity Magazine", "item": "https://seenearme.com/blog/houston-social-media-breakfast-featuring-papercity-magazine" } ] } ```