The show features community leaders in the public and private sectors who know where the money is and how to position themselves to access it. Themes for Executive Entrepreneur Hour include Houston's business opportunities, leveraging regulation for profit, the true purpose of nonprofits, the socioeconomic impact on businesses and the world, and the most common misconceptions surrounding entrepreneurship.

So what makes Whaley a secret? Simple: he's everywhere in town, but the average person doesn't know him. He hosts a radio show, but he'd rather be off-air. He is among the best, has worked at Goldman Sachs, and has served as a key advisor to Maria Rios. Whaley is better known among power than service professionals, gathering knowledge through conversation and hunting opportunities by building his network. He serves on the boards of major organizations, has worked for the City of Houston, and is connected to METRO, HCC, and Rice. You name it, and he knows someone in it or on it.