Julie Beth Handbags, founded in 2007, features a range of designs crafted from luxurious materials. Inspired by the ranching industry, the Longhorn bag is part of Julie Beth's Rodeo Collection. Crafted from multiple leather and hide types, the Longhorn bags are custom handbags for those seeking to celebrate all things Texas. The Longhorn bag combines the Lone Star State's heritage and culture in a chic design. The launch party had a fantastic turnout, with people from all areas of town supporting Julie Beth Handbags and the Texas Freedom Run. 

A portion of the proceeds from every sale went back to the Texas Freedom Run and supported the group Love 146 to generate awareness and stop human trafficking in Texas. The Longhorn Launch party featured a raffle in which one lucky guest could walk away with a stunning bag from the designer.